Digi Yatra launches d-KYC campaign Promises convenience with privacy
Digi Yatra, a self-sovereign identity (SSI) based ecosystem utilizing face biometric technology for contactless and passenger processing at airports, announces the launch of its d-KYC Campaign. It is scheduled to go live on 4th October.
Under the banner ‘Don’t Know Your Customer,’ the campaign highlights Digi Yatra’s commitment to addressing customer needs without storing or accessing their personal information. In a world where data breaches and misuse are increasingly common, Digi Yatra’s approach sets a new standard for secure and responsible data management.
At the core of Digi Yatra’s operations are the principles of Self Sovereign Identity (SSI) and adherence to World Wide Web Consortium (W3C) standards. By employing Verifiable Credentials (VCs), Decentralized Identifiers (DIDs), and Distributed Ledger Technology (DLT), the company ensures that travelers retain full control over their data. All sensitive information is deleted within 24 hours of departure, adhering to global standards for data protection and privacy.
As a part of its marketing strategy, the company will encourage users to engage with the campaign through social media, using hashtags like #DontKnowYourCustomer and #DigiYatra. The campaign will include video testimonials from satisfied customers and infographics showcasing the app’s privacy features and benefits, making Digi Yatra the ultimate travel companion.
Suresh Khadakbhavi, CEO of Digi Yatra Foundation, said, “Our primary goal is to make travel seamless and hassle free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.
With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasize the importance of trust, offering travelers an ecosystem where convenience and privacy are equally prioritized.
